Company Intelligence · Aug 2026

IO Digital X

Madrid-based boutique IT consultancy building AI, data & automation products — not to be confused with iO (iodigital.com), the Belgian agency.

🌐 iodigital.es 📍 Madrid, Spain 👥 ~25 people 🏢 Founded 2009 Sources: website, LinkedIn, BORME, press

Executive Summary

IO Digital X, S.L. is a ~25-person Madrid firm specializing in digital transformation, AI, data analytics, and process automation. They offer modular consulting plus five proprietary SaaS products (Doc.AI, NEIA, Regixtra, Mflow, CotIA). The company has deep AWS ties, EU public funding for Doc.AI, and recent awards in AI innovation and accessibility. Founders Paula García and Juan José Martín relaunched independently as IO Digital X in late 2024 after four years inside Auren Digital.

Legal & Contact

Legal name	IO Digital X, S.L.
CIF / NIF	B85602043
Incorporated	26 January 2009 (originally Query Software SL)
Former names	Query Software SL → Auren Digital Mad SL → IO Digital X SL
HQ address	Paseo de la Habana 9–11, 28036 Madrid
Email	hablemos@iodigital.es
Phone	+34 912 037 400 / 911 837 595
LinkedIn	linkedin.com/company/iodigitalx-es (~1,300 followers)
CNAE	6202 — IT consulting
Share capital	€10,194
Registry	Registro Mercantil de Madrid

Not the Same as iO (Belgium)

⚠️ IO Digital X (iodigital.es) is a separate Spanish company. Do not confuse with iO / iodigital.com — a Belgian digital agency with 1,400+ employees across Belgium, Netherlands, Sweden, Denmark, and Bulgaria, founded 2005.

History

~2005–2020: IO Digital — independent digital consultancy in Spain (~20 years in sector per LinkedIn).
Nov 2020: Acquired by Auren and integrated into Auren Digital. Partners Pedro Moreno, Paula García Marina, and Juan José Martín Beltrán joined with ~40 staff (Europa Press).
Dec 2020 – Dec 2024: Operated as Auren Digital (formerly IO Digital).
Dec 2024 – present: Founders relaunched as IO Digital X, independent again.
Jan 2025: Paula García and Juan José Martín registered as joint administrators (BORME).

Leadership

Paula García Marina · Founder

Juan José Martín Beltrán · Founder

Lara Rubio · CTO / CISO

Esther Perrela · COO

David Martín · Chief AI Officer

Cristina Pena · Chief Growth Officer

Víctor Corrales · CPO

Mario Salvador · Innovation

Mayra Nicholson · Innovation & AI

Flat structure — projects get direct access to technical and strategic leadership from day one.

What They Do — Services

Data & Analytics

Data discovery, analytics, governance. Turn raw data into strategic decisions — audit, visualization, prediction.

IO Evolution

Digital strategy consulting: Strategy X, Business Growth, Excellence X (CTO-as-a-Service).

Intelligence Artificial

Generative AI exploration, intelligent agents, production-ready AI: IA SpaceX, Acelera IA, MaxIA.

Tech stack focus

RPA, BPMS, cloud infrastructure, NLP, machine learning, process mining, SharePoint/O365, electronic signature, cognitive computing. Vendor-neutral — best tool for each problem.

Proprietary Products (SaaS)

Available

Doc.AI

AI document processing — extract, classify, integrate into ERP/CRM. Claims 90% reduction in manual processing. EU NextGenerationEU funded.

Available

NEIA

AI agents for Spanish public administration. Autonomously manages electronic notifications from 200+ public bodies. End-to-end with legal traceability (RGPD, ENS).

Available

Regixtra

Property registry automation — bulk land registry notes, real-time status, direct connection to Registro de la Propiedad, no intermediaries.

Available

Mflow

Email & workflow automation. Reads Outlook/Gmail/IMAP, classifies intent/urgency, drafts replies, triggers CRM/ERP/ticketing actions. Human-in-the-loop.

Available

CotIA

Clinical AI co-therapist for psychologists/psychiatrists. Live session support, red-flag detection, auto SOAP/ORA notes. AI Act + health RGPD compliant, data in EU (AWS).

Internal

IOXA

On-site AI assistant chatbot powering their website contact experience.

Notable Projects & Clients

ComicCast (Dentsu Creative + AWS) — Scans physical comics into immersive audio for blind users. Tested at Comic-Con Málaga with Mortadelo y Filemón.
Anónimas (ONU Mujeres + Dentsu + AWS) — AI stylometry on Las mil y una noches; 81.7% probability of female authorship. Featured in El País Semanal by Rosa Montero.
NEIA launch — Supported by Red.es (Jesús Herrero Poza) and BuildingCenter / CaixaBank (Laura Carod).
KeppeR-AI — Agentic AI for wind farm field maintenance. Won AWS Energy & Utilities GenAI Hackathon (Dec 2025).
Focus Group Sintético — Synthetic personas on Amazon Bedrock for campaign validation before spend.

Sectors served

Energy, automotive, real estate, insurance, legal, healthcare, public sector, marketing/creative.

Awards & Recognition

🏆 AWS Best AI Innovation 2026 🏆 Premio Genio — Innovación Digital 2026 🏆 Premio Búho de Oro ONCE 2026 🥇 AWS Energy & Utilities GenAI Hackathon 2025

Public Funding

Project	Doc.AI — SaaS document automation platform
Grant ref	03-IAS1-00083.3/2025
Programme	Plan de Recuperación (NextGenerationEU) — Componente 16, Reforma 1
Convocatoria	Comunidad de Madrid — AI use-case subsidies 2025 (Orden 145/2025)
Technologies	NLP, ML, RPA, cloud integration for SMEs

Key Partners

Amazon Web Services (AWS) — primary cloud & AI partner
Dentsu Creative Spain — joint innovation (ComicCast, Anónimas)
ONU Mujeres España — social impact projects
Red.es — public sector / NEIA
BuildingCenter (CaixaBank Group) — enterprise reference client

Culture & Values

People first — AI to help people work better, not replace them
Continuous learning — experiment, fail, iterate
Autonomy with responsibility — flat hierarchy, no micromanagement
Real closeness — embedded with clients, not ticket-based vendor
Tech neutrality — best tool for the problem

"Personas que usan tecnología para mejorar la vida de otras personas."

How to Reach Them

General contact	hablemos@iodigital.es
Careers	submergete@iodigital.es
Free diagnostic	iodigital.es — 30-min session, no commitment
AI maturity test	Free 5-min test on their website